Wednesday, 26 February 2014

New Challenges in Paints Industry


Increasing advertisements from the wall paint manufacturers are targeting the consumer markets as the trend in real estate is booming with the increase in population, growth of more urban areas and more investments are made in this sector, hence encouraging wall paint manufacturers to pack their bags for accepting the challenges of size. The reason behind is fabrication of home interior and exterior or outer walls is of vital importance for the urban societies. People are familiar with the terms like matt finish, matt enamel, color blend, interior and exterior house decoration, primer, and emulsion due to the bombardment of the ads displays across various mediums.



With the increase in number of suppliers for paint, this is a real task for wall paint manufacturing companies as consumers need guarantee of the product and the paint to last long and look fresh even after 5 years. Keeping this thing in mind, the manufacturers take utmost care of proper blend of colors with the chemicals in order to stand out of the crowd in some way or the other highlighting product features and usage scenarios.

They use various expensive machines that are mixtures for the desired color as the trend is also moving toward customized orders in terms of colors mix and on particular event people order specific blends as well as color changes mood according to past researches on people behavior. Event organizers focus on driving the audience mood to a desired stance.